You would have to create an EB-5 compliant business structure in the U.S. Using your existing brand and business model should be acceptable (as long as it can be EB-5 compliant). There are also other methods of U.S. immigration based on a U.S. affiliate of a foreign company which you can explore.
You will have to use your personal funds for the investment Directly into your new business operations in the U.S.