Tools for a Successful EB-5 Practice Part 4: Importance of Effective marketing and Advertising

  “Out of sight, out of mind."

 

This statement reminds the Author of a website that is informative, well-designed, but no one knows about. It also reminds the Author of the public’s perception that the practitioner may have moved their practice or moved to another state, if the practitioner does not show up at networking meetings, association conferences, or seminars.

 

Hence, advertising in relevant publications, sending newsletters to clients or potential clients, speaking at seminars, in and outside the U.S, informs potential clients, existing clients and industry groups that the practitioner is available to offer representation. The public and potential client's need to be continually aware of the attorney’s expertise and specialized practice areas such as EB-5. This type of advertising and marketing also informs clients and potential clients that the practitioner is still located at a particular office and still continues as stated to practice in the EB-5 area.

 

In the EB-5 area, clients and potential clients may include principals who are involved or desire to form EB-5 regional centers and/or EB-5 regional center projects, and also include potential foreign national investors for EB-5 projects.

 

Foreign national investors might be interested in investing their personal funds in their own EB-5 business or investing their personal funds in an EB-5 regional center project.

 

More so than ever before, foreign national investors and principles of EB-5  regional center projects are becoming more sophisticated and demand  substantial expertise and experience from the EB-5 practitioners to represent, and achieve promptly and effectively their  EB-5 goals.

 

To obtain new and keep existing EB-5 clients, the practitioner must convey their expertise and EB-5 experience through marketing and advertising media established in the EB-5 area.

 

However, be aware that there are many marketing groups that may wish to market or advertise the practitioners EB-5 legal services, but they usually charge a fee. Before paying a fee, it is essential to research the credibility and effectiveness of the marketing from this advertising group.

 

Essential marketing or advertising with the credible organization is the first step. In addition, there needs to be consistency and continued advertising placement, and involvement in networking. Remember the first Phrase, and avoid "out of sight, out of mind."

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