A more than $70 million project that includes the Hard Rock Hotel Atlanta will rise next to the Mercedes-Benz Stadium, one of the largest investments so far to come around the new stadium.
“I don’t think anybody understands what this means for the Castleberry Hill community,” Atlanta Mayor Kasim Reed said at a Feb. 28 groundbreaking for the 200-room Hard Rock Hotel, which will be part of a development called Castleberry Park. It’s coming to a vacant lot along Centennial Olympic Park Drive.
“With every development launched in the shadow of the new Mercedes-Benz Stadium, the city of Atlanta is keeping its promise and honoring its commitment to revitalize and reinvest in the city’s Westside,” Reed said.
The hope is for the Hard Rock Hotel to open in time for the 2019 Super Bowl, which Atlanta will host, said Frank Chen, general manager of Bolton Atlanta LP, the ownership group developing the project.
The project is being funded through the EB-5 program, part of the Immigrant Investor Program established by Congress in 1990 to stimulate the economy through job creation and capital investment by immigrant investors.