The Real Deal lands in China ahead of Shanghai showcase
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Gold-sequined drummers and a light show kicked off the press launch
With two weeks and ticking down to The Real Deal‘s U.S. Real Estate Showcase & Forum in Shanghai Nov. 17-19, TRD traveled to China for a press conference to promote the event.
But this wasn’t just your run-of-the-mill U.S. press event — it was done up with all the pomp and circumstance that seems to typify many Chinese business gatherings. An all-female band of drummers clad in gold sequins took the stage for a kick-off performance, and the event only came to its proper end once goblets full of red liquid streamed through a giant ice sculpture, spelling out The Real Deal.
More than 50 members of the media attended the event Oct. 25, where — in addition to the theatrics — they watched a video in Mandarin about The Real Deal magazine and its many events in the U.S. and internationally, followed by an in-depth presentation on the upcoming showcase. The U.S. Immigration Fund was on site with representatives of Nicholas Mastroianni II discussing EB-5 projects and U.S. investment trends. The press asked questions ranging from what the average cap rates were for investment properties in major U.S. cities to where the Chinese public could find detailed information about homes for sale.